We offer a service that adds value to your Pay Per Click campaign either on a consultancy basis or by undertaking the complete development and management of the campaign on your behalf. Experience has shown us, not only how people search on Google, but also the criteria by which they'll choose you in preference to your competitors.
Pay Per Click (PPC) is also known as Search Marketing, Ad Words, Keyword Marketing, or Sponsored links. It shouldn't be confused with Search Engine Optimisation (SEO) which is an entirely different service. When you search for a product or service in Google, companies using PPC campaigns will appear under "Sponsored Links" at the top or along the right hand side
PPC campaigns enable you to get to the top of the Google listings and appear in a prominent position, infront of highly targeted prospects, at the exact time that they are searching for your specific products or services. It also provides an invaluable source of market research data over time. Importantly, you only pay when someone clicks on your advert and you can turn your ad on and off as your budget permits.
We will build and grow your campaign on an on-going basis with continuing analysis and reassessment. We will monitor it progress and change direction as required to ensure that your PPC account continues to provide a high return on investment.
Initially, we'll guide you with keywords and advert copy and will also make recommendations for your landing pages (ie the page within your website that links to the ad). We'll analyse your account thoroughly through the initial weeks and react to the data generated during this period to further develop effectiveness. On a monthly basis we'll reassess and analyse your account, tweaking where necessary in response to our findings. We'll advise on expanding areas and run a full report to enable you to see the benefits.
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