If you're starting from scratch then you've got to get to grips with the basics. Try answering the following:

• What are the objectives of your organisation and its mission?
• How do you think your website will support this?
• What are the main objectives of the website?
• Which web strategies will you be adopting to achieve this?
• Who will your users be?
• What are you trying to get your users to do when utilising your site?
• How will you measure the success of your site?

For a more detailed approach, you may find it useful to download or print our Corporate Objectives & Target Markets document. You will find that the questions have been designed to help you identify your Corporate Objectives and Target Markets. This is vital as your site will be constructed to support your corporate objectives whilst being aimed at your target market.

It may also help you to have a look at other websites to get an idea of what you like. You may also find some web tools that can be used to support your own website's goals.